October 29, 2014

What's in a shirt?: "With financial fair play forcing clubs worldwide to maximize their revenue streams, the once-humble kit deal is now more important than ever before. What used to be a local, pragmatic endeavor - you sponsor it, we wear it - has become a global statement of commercial intent."

posted by yerfatma to soccer at 08:49 AM - 6 comments

Looking at this in a normal browser instead of a mobile/ tablet, the scroll wheel thing is actually pretty cool.

posted by yerfatma at 08:50 AM on October 29, 2014

Excellent graphics presentation, though a link to a table would have been useful too.

But look at the top five, Man City running last in that group at over GBP50M/year, and Everton at 7th and under GBP20M/year. FFP my a55! That difference is enough to have four or five next level of quality higher players, and makes me wonder how any club can hope to break into the top six other than one of the big boys falling down (such as ManU last season and Liverpool the season before).

posted by billsaysthis at 10:38 AM on October 29, 2014

Oh, that's a REALLY pretty web presentation of the information. I, too, would like a nice breakdown of the data in a table.

They have a link to buy a kit at an online store at the start of the article, but not on each screen where they show the kits themselves. That should have been an obvious design decision.

Notes about the kits themselves:

  • Liverpool's third jersey is far too busy/confusing with the criss-crossing stripes and colours.
  • Southhampton manufacture their own kits, and have a different sponsor for home/away? That's...interesting.
  • I like that Swansea away jersey with the black/red contrast.
  • I'm surprised every team doesn't have a "third jersey", just for the possibility of added sales.
  • Raised collars you can pop? Pass. Just the simple v-neck collar, thanks.

I would like to see this done for all of the teams in all of the sports in all of the countries. It'll make hunting for my next jersey in my collection much easier.

posted by grum@work at 11:13 AM on October 29, 2014

FFP my a55! That difference is enough to have four or five next level of quality higher players, and makes me wonder how any club can hope to break into the top six other than one of the big boys falling down (such as ManU last season and Liverpool the season before).

I have to believe that Manchester United has a much bigger operating budget (outside of player contracts) than a lot of those teams. Not enough to make up the difference, but it'll eat a large chunk.

posted by grum@work at 11:15 AM on October 29, 2014

Raised collars you can pop? Pass. Just the simple v-neck collar, thanks.

While I had to hold in a gag when Liverpool's third jersey, awful enough in design, also added a collar as you scrolled, without collars you can pop we don't get this.

posted by yerfatma at 11:20 AM on October 29, 2014

AIA seem to be paying way over the odds to be on the front of Spurs' shirts. And adidas (I presume) are hoping QPR stays longer than this year in the Prem. They might have thought with the AirAsia sponsorship they could shift a few more units in Southeast Asia, but this region is the home of the fake replica shirt, and while they are a cheap airline and we do use them to save money, everyone hates AirAsia.

posted by owlhouse at 09:28 PM on October 29, 2014

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